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Targeted Mailing Lists To Reach Your Target Market

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Posted by Century List Services on April 15, 2009 – 8:15 pm
Filed under Targeted mailing lists

Targeted Mailing Lists To Reach Your Target Market

You will likely spend a lot of your time on conceiving of marketing campaigns. You will need to understand the benefits of your products and services inside out when devising such campaigns and you will need to carefully consider your competitor’s offers when doing this so as to counter any potential advantages they may have over you. You will also have to position your marketing collateral in such a way that it is sent to customers in the right context and presents your potential customers with a very appealing value proposition. None of this matters though if you fail to target the right group of customers with your campaign. The first step to being able to contact the appropriate customers is to have targeted mailing lists. These mailing lists should ideally be accumulated with the customer’s consent and so they should be receptive to receiving messages from you. You want to work with a reputable list broker to make sure you are getting an appropriately targeted and opted-in mailing list in order to reach your target market.

The Target Audience

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Posted by Century List Services on February 13, 2008 – 11:33 am
Filed under Direct Mail

In direct marketing there is a lot of talk about the “target audience”. What does that really mean? Do you know who your target audience is? If you don’t know, you should, because it is at the heart of everything you do in marketing your business, products, and services; from the purchase of sales leads data to implementing an effective direct mail campaign.

You could have the best marketing message ever, the best vehicle sent out over and over. If the right potential buyer doesn’t receive your message, nothing gets marketed; no one acts. Putting yourself in front of a potential buyer is the key to marketing and selling. No potential buyers? No selling.

The right target audience might be the right segment, the right niche within a segment, or the right people within a niche. If you are marketing to banks, are you marketing to the bank president or branch manager? If you purchased an automobile mailing list, are you going to use it to market to car dealerships or car owners? All of this has to do with having the right target audience for your marketing.

Don’t forget about your current customers as part of your target audience. Even breaking up current customer segments into different targets may be more effective for your marketing!

Automotive Lists and DDPA Compliance

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Posted by Century List Services on February 7, 2008 – 4:00 pm
Filed under Automotive Leads

Direct mail is crucial to the marketing efforts of car dealerships. After the newspaper, direct mail is the most used medium. To get the best direct mail response rate, that requires acquiring the best automotive data available.

When looking to purchase automotive lists from a data provider, it is different than other types of lists in that there are legal prerequisites the list must meet. It is important to ask if the automotive data a list provider offers is compliant with The Driver’s Privacy Protection Act (DPPA).

The DPPA regulates disclosure of personal information in state drivers’ records and restricts the ability of state motor vehicle departments (DMVs) to sell or disclose personal, identifying information without an individual’s consent. There are exceptions for law enforcement, pollution control and other limited purposes. Any use not specifically authorized by the law is deemed “improper.”

Although the law does not ban the sale or disclosure of personal information obtained from DMVs, it imposes penalties on states and individuals if they disclose the information for an improper purpose.

Century List Services’ automotive database is in full compliance with the Shelby Act and DPPA. The Shelby Act applies to data obtained from the state, such as the DMV, etc. This data is not DMV data and is NOT bought from the state. Our information is compiled from many sources and ran through a series of verification processes to capture a 98% accuracy rating. With this type of information and accuracy rating, it is no wonder why it is one of our most popular lists!

Call us now at 877-585-5478 and ask about our Fully Loaded Automobile Database!

As We Look Forward to 2008…

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Posted by Century List Services on December 28, 2007 – 3:45 pm
Filed under Content

…the entire team at Century List Services would like to wish you a happy New Year. We look forward to helping your direct marketing efforts to success by fulfilling your direct mail, telemarketing, and sales data needs.

How to Successfully Acquire Business Leads

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Posted by Century List Services on December 7, 2007 – 5:35 pm
Filed under Business Leads

Through out my career in the Data Industry, I have been faced with customers who have been burned in the past by list companies on a daily basis. I have heard every excuse in the book to why they have been burned. However, there is a simple way to avoid this. Follow these simple rules below and I assure you, you will choose a winning lead provider.

Rule #1. Understand Marketing: Marketing is not a science. If it was, every business would be rich and your leads would cost a fortune. Set realistic goals prior to seeking out leads.

Rule #2: Know Your Deal: You must have an idea in your head of whom you want to contact. You must understand what your customer looks like and what drives them. If you don’t know who your customer is or will be, then your leads will be a shot in the dark. Going in blind is what will get you burned.

Rule #3: Research & Ask Questions: When choosing the best business lead provider, you must understand how they work and have trust and faith that they will deliver. Below are the key components to choosing a lead partner.
· How do they get their data? Listen for multiple sources. This is important because it will determine the age of the leads and lists as well as limit the chance of them being sold to your competition.
· How often is their data updated? All of the good lead providers update their data on a quarterly basis. Any less is unacceptable.
· What are their guarantees? If a business lead source is not willing to not stand behind their data, why should you?
· Does your lead provider understand what you do? Do not forget that your business lead provider is your marketing partner. Every list should be put together based on your offer.

Rule #4: Negotiate: You can always negotiate in the business world. However, never forget the age-old rules such as “if it sounds too good to be true, it probably is”. If you find multiple quotes and one source is more than 10% cheaper than a competitor, without a promotion, run away. The rule of thumb is “good leads are not cheap, cheap leads are not good”. Keep in mind, to generate a good business lead list takes a lot of money and time. Your lead provider’s quote should reflect this. If not, there is something wrong.

Rule #5: Execute: Work your business leads & lists. If you have a list of 10,000 records and you only call through 500, you cannot make an accurate assessment to its success. Sometimes the best part of the drink is at the bottom, same with business leads. There is gold in there, your job is to contact them and guide them down the path of mutual agreement.

Follow these rules above and you will achieve success when purchasing business leads for you and your sales team.